When given the project of photographing a new Asian street food concept, I knew this one would be tricky. Since the brand was a delivery only brand, it was really important to create something that would stand out and to make the food look impeccable behind a screen. For Kung, I created 3 different photoshoot directions for the brand:

1) The first was a menu shoot, which was specifically used for aggregator platforms (Talabat and Deliveroo) and Kung's own delivery website

2) The second was for a batch of social media content for the first 2 months of the brands launch. Here, I developed the photoshoot vision, sourced all materials and props for the shoot, hired the models, and even created the social media template and theme with instructions on how the images should be posted. I worked closely with the team's graphic designer to bring the photography to life, and colorfully designed each post while building a consistent theme and layout to their social page.

3) A few months down the lane, I conducted a third photoshoot for Kung, to refresh the social media theme and introduce new elements/design to the page.

To see our work, check out @kungfood.kw