JIMMI'S BUCKET LTO MEAL

A collab for the books!

For this collaboration, I teamed up with my favorite fried chicken concept in town to come up with an epic combo meal with all my favorites from Jimmi's Bucket! I worked on the product development of the Mac & Cheese side to this meal as well, and taste tested throughout the development process with the team.

I put together the creative rollout plan, and worked with the talented @saltphotography to create a series of videos for this campaign. I consistently marketed this product across channels, with full endorsement through reels, stories, and sponsored ads.

The combo meal was a huge success for the brand, and grew brand sales by over +52% during the 2 month duration of this LTO. The brand also saw growth of over 2,000 followers to their social media account

To see more content around this collab, check out the @jimmisbucket Instagram page