I was approached by Burger King to create an awareness and buzz marketing campaign for their newly launched plant-based products. As plant-based is still a relatively new concept to the Kuwaiti market, I wanted to show my followers exactly how their meat-less burgers were being prepared without any compromise to flavor or taste through a tour of the Burger King kitchen.

The best part of this project was getting to meet my followers who showed up to the Meet & Eat, a humbling experience to say the least, that allowed me to connect with the people who made Fajereats who she is today. I also surprised customers at the drive-thru by serving their orders throughout a fun-filled afternoon.

And for those who couldn't make it, I created a "Meatless Monday" live eating coverage on Fajereats, to further promote Burger King's plant-based range.

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