This is a project near and dear to my heart. I've worked with the Eatico Catering Company team before (the masterminds behind Folio), and have always been a fan of the team's work. So naturally, I was thrilled when they reached out to me to help launch their newest Asian burger joint, Kosho, specializing in thick and juicy wagyu burgers.

I worked closely with the team throughout the creative direction and menu development process, until we were satisfied with the plan for the launch event. I developed the PR & social media invitees lists in preparation for the launch, then hosted the 2-day event and made sure every invitee felt welcomed and enjoyed their experience. I also created a series of story coverages on Fajereats throughout the 2 day event.

Overall, the event was a huge success in terms of introducing the brand to the market, and Kosho continues to grow and thrive in Kuwait's burger scene.

To see more of our work, visit the @koshokw Instagram page